CORPORATE STRATEGY: Diversification and the Multibusiness Company - ppt download

CORPORATE STRATEGY: Diversification and the Multibusiness Company - ppt download: Crafting a Diversified Firm’s Overall Or Corporate Strategy Step 1 Picking new industries to enter and deciding on the best mode of entry. Step 2 Pursuing opportunities to leverage cross-business value chain relationships and strategic fit into competitive advantage. Step 3 Establishing investment priorities and steering corporate resources into the most attractive business units. Step 4 Initiating actions to boost the combined performance of the cooperation’s collection of businesses. 2

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