CHAPTER 8 CORPORATE STRATEGY: Diversification and the Multibusiness Company (c) 2016 by McGraw-Hill Education. This is proprietary material solely for. - ppt download

CHAPTER 8 CORPORATE STRATEGY: Diversification and the Multibusiness Company (c) 2016 by McGraw-Hill Education. This is proprietary material solely for. - ppt download: WHAT DOES CRAFTING A DIVERSIFICATION STRATEGY ENTAIL? Step 1 Picking new industries to enter and deciding on the means of entry. Step 2 Pursuing opportunities to leverage cross-business value chain relationships and strategic fit into competitive advantage. Step 3 Establishing investment priorities and steering corporate resources into the most attractive business units. Step 4 Initiating actions to boost the combined performance of the cooperation’s collection of businesses. (c) 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 8–3

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